Diversification

MicrobeCare antimicrobial protection provides an attractive incentive to potential customers. An antimicrobial agent may be the tipping point that influences a consumer to choose your product over the competition. By offering the enhanced option of your product to be marketed as “original” or “with added antibacterial protection”, you can expand your product line without significant expense. Such expansion gives your product catalog a unique opportunity to diversify, often as an “upsell” to consumers, leveraging a unique value proposition over similar competing brands.